NACCDO-PAMN

Markey hosts conference for nation’s elite cancer centers

Highlighting Lexington and the services and expertise of UK HealthCare, the UK Markey Cancer Center and the Markey Cancer Foundation served last week as hosts for the 2017 annual conference for the National Association of Cancer Center Development Officers (NACCDO) and the Public Affairs and Marketing (PAMN) Network of National Cancer Centers.

In total, 437 participants representing more than 75 cancer institutions attended this year’s conference, making it one of the highest-attended conferences since the joint event began in 1987.

The NACCDO-PAMN annual conference is an opportunity for public relations, marketing and development professionals who work for major cancer centers to network and learn more from their peers about the best practices for highlighting their center’s cancer research and clinical care.

Members of the UK HealthCare community who presented during the the three-day conference included Kentucky Neuroscience Institute’s Dr. Dan Han as well as Robert DiPaola, dean of the UK College of Medicine. Han hosted a session with Kentucky Chef Ouita Michel focused on neurogastronomy, the study of how the brain influences our perceptions of what we eat. Their interactive presentation explored the unique application of using neurogastronomy to help cancer patients whose taste and appetite have been affected by treatment. DiPaola was on-hand to lead a panel discussion of cancer center directors.

Conference participants also had the option of attending a “Markey patient experience tour” highlighting six of the cancer center’s integrative medicine offerings: a cooking demo, art therapy, music therapy, narrative medicine, jin shin jyutsu, hand massage/aromatherapy and a UK HealthCare Arts in HealthCare tour.

“We were honored to host our fellow cancer center colleagues here in Lexington for this year’s conference,” said Mike Delzotti, president of the Markey Cancer Foundation. “We enjoyed not only the opportunity to provide valuable education and information for other cancer communicators across the nation, but also the chance to show off some of the things that make Markey, and Kentucky, so special.”

Check out the video below for more highlights from the conference.


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